Glendola Leisure own and operate 18+ unique venues and businesses across the UK. We were tasked with creating a site to showcase the true depth of their diverse leisure portfolio.
The solution was to to create an immersive, storytelling brand experience that showcased their UK portfolio while providing a seamless transition to their 18+ venues own platforms. Packed with bios and extensive video content the new site takes users and potential new partners on a digital journey through the diverse world of Glendola Leisure.
Services
Design
One Site™
Content Creation
Year
2023
Partner
Glendola Leisure
The Solution
Visual
Storytelling
The final website is minimal in design but rich in storytelling and interactivity. Glendola Leisure are well known for the sheer variety of their businesses under their control and the challenge was to bring these varied brands under one Glendola moniker.
The venue portfolio features a flexible grid system were pre-defined rows can be used to build a grid that fits all needs. We have selected a contemporary typefaces that allow for distinct layout variations and subtle size contrasts. The final website was brought to life by adding a huge variety of images and video to help support each venues bio pages.
Eye catching content
In order to properly convey Glendola Leisures expansive portfolio, we shot a number of short form web exclusive teasers for each of their venues across the UK. These films were scripted and shot with optimisation for web in mind and designed to show off each venues beauty spots in dramatic fashion.
Mobile first design
The desktop version of the site was only our starting point and was expertly adapted to provide a delightful experience across mobile devices.
Built to be easy on the eyes the mobile site allows users to fully enjoy the site’s features by serving device specific video content combined with custom mobile only functionality resulting in a flawless mobile experience for Glendola’s current stakeholders and potential future partners.
Powered by OneSite™
We used our patented One Site™ framework for Glendola Leisure’s new digital portfolio. Forged from first hand experience with dozens of brands across the UK and with no upfront cost, the solution allowed a flexible design, lightening fast load times, and an easy to use CMS for constant updates to the businesses ever evolving portfolio of properties.
The Results
Building
a Universe
We’ve worked with Glendola for over 7-years across their entire estate and we finally got to bring our work to their main corporate platform. Built on our One Site™ platform, the new Glendola website delivered massive wins in dwell time and page views, resulting in an increased in-bound enquires for the leaders in leisure.
15%
Uptick in traffic
8%
Dwell time increase
45,984
Page views to date
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