Shilling
Brewing Co.
Buildin' the brewpub
Disiplines
WEB DESIGN
ONE™ SITE
STRATEGY
CAMPAIGNS
Year
2022
Partner
GLENDOLA LEISURE
OVERVIEW
Glasgow's first and best brewpub was due for a serious website upgrade. We got to work fast.
When the venues current site came under attack and subsequently went offline, we pulled together a bespoke solution at pace for Shilling Brewing Co. Enabling the venue to effectively market its deals, events and offers to its captive and devoted following in the heart of Glasgow.
SOLUTION
The venues previous site was devoid of all the style that the physical venue possesses. We designed custom style sheets and integrated several fonts and brand assets from the venue itself to help portray the brewpub everyone knows and loves in the best digital light.
This was paired with a lightening quick CMS that we continue to operate day to day for the venue as part of our ongoing work with the larger parent group Glendola Leisure.
Mobile
first design
A venue like Shilling Brewing gets over 90% of its website traffic from mobile devices. We built the site mobile first to ensure the premier experience took place on this device.
Optimised assets were created for mobile to correctly convey the brands ethos no matter the device.
HAND-IN-HAND WITH STRATEGY
This time around it was crucial that Shilling Brewing had a website that correctly showcases all the venue had to offer.
Video and high quality imagery was utilised where-ever possible and combined with a branded events display system ensuring the site is full of style AND substance.
The site was designed with the venues marketing strategy very much in mind. Custom offer and events pages serve to offer the brewpub the means to advertise and convert effectively throughout the year.
