WEBSITE / STRATEGY / ECOMMERCE
PRESTWICH GC
/ THE BRIEF
We were approached by a forward thinking golf club that wanted to break free from the pack. Prestwich Golf Club picked YONDR to transform their website, and membership strategy.
Our mission was to deliver a stand out, modern take on a traditional institution that converted traffic to members and placed Prestwich GC at the forefront of golf clubs in England.
/ SPECIFICS
Client: Prestwich GC
Year: 2023 – Current
Approach
Build a site & payments system that allows the club to thrive
Golf clubs have done things the same way for decades. They’ve relied on 3rd party solutions that box in a businesses approach to marketing their packages and products, often combined with percentage commissions. These legacy platforms all went in the can within the first week.
Golf memberships are essentially an online subscription business, so we built a modern site that would act accordingly. Sharpe visuals and stunning digital content combined with a simple pricing structure & monthly payments meant a 40% increase in membership in year one for the club.
INTERMEDIATE ONE
18-23 MEMBERSHIP
Intermediate Membership (18-23) is a 7-Day membership category and allows unlimited play + eligibility for our 3 weekly club competitions.
£29
per month
INTERMEDIATE TWO
24-28 MEMBERSHIP
Intermediate Membership (24-28) is a 7-Day membership category and allows unlimited play + eligibility for our 3 weekly club competitions.
£39
per month
Optimised
Diverse age demographics meant the site needed to perform across all platforms
Partners
Unlimited changes, constant live support & key analytics for the club
Staying out in front in a crowded market place is paramount for Prestwich Golf Club. Our OneSite™ framework gives partners a free website build and comes bundled with unlimited changes and a dedicated private support channel at no extra cost.
Totally customisable Monthly or weekly key analytics are delivered to the venue to help keep our partners informed about how best to make the website work for their venue and inform future changes to the site.
Today
NEW REQUEST
Prestwich Golf Club
We’ve been focusing on our SEO for search terms on the site can you change the copy on our homepage to feature “Manchester Golf Courses”?
YONDR Support
Sure! No worries, we’ll get that header content changed for you right now. If you have any other edits just fire them over!
Results
A £40k boost in membership revenue for starters
With a new website, new payments systems and now in control of their own destiny, Prestwich Golf Club is equpit to lead the golf market in the north for years to come.
After an astonishing first year our work with the business continues as we continue to improve all available revenue streams through continued digital innovation.
